ISSN 0309-0566 (Print)
Publisher: Emerald Group Publishing Limited
The Marketing Concept: Putting the Theory into Practice pp. 7-24(18) Authors: Hooley, Graham J.; Lynch, James E.; Shepherd, Jenny
Measuring Inherent Product Values pp. 25-38(14) Author: Mattsson, Jan
Innovation and Evolution in UK Retailing: The Retail Warehouse pp. 39-54(16) Author: Brown, Stephen
?Project Dropstrat?: Product Elimination and the Product Life Cycle Concept pp. 55-67(13) Author: Avlonitis, George J.
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