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Publisher: Emerald Group Publishing Limited

Volume 23, Number 10, 1989

Product Deletion and the Effects of Strategy
pp. 6-17(12)
Author: Hart, S.J.

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Corporate Strategy and the Role of Navigational Marketing
pp. 18-31(14)
Authors: Aaby, Nils-Erik; McGann, Anthony F.

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Determinants of Product Innovation Activities
pp. 32-43(12)
Author: Fritz, Wolfgang

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