Towards a conceptual framework in unitary economics: An extension of a proposition after John O'Brien
Purpose ‐ The object of this paper is to demonstrate that the promotion of altruistic behavior can in fact be regarded as an instrument of public policy. Design/methodology/approach ‐ This objective is achieved by adapting the standard theory of consumer
behavior in microeconomics to the context of an individual who is exposed to the pursuit of altruistic and self-fulfilling egoistical goals. Findings ‐ The conceptualization permits the distinction between types of welfare benefits that emerge from the pursuit of these different
goals and demonstrate the presence of a welfare benefit transformation frontier. The framework permits the evaluation of policy instruments such as tax incentives and legislations to promote altruistic behavior. Originality/value ‐ The paper combines concepts in behavioral economics
with those in standard microeconomics to demonstrate policy measures that are usually not considered within policy circles.
Keywords: Altruism; Economic policy; Microeconomics; Social benefits; Social welfare
Document Type: Research Article
Publication date: 01 October 2005
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