The corporate university model for continuous learning, training and development

Author: El-Tannir, Akram A.

Source: Education + Training, Volume 44, Number 2, 2002 , pp. 76-81(6)

Publisher: Emerald Group Publishing Limited

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Abstract:

This paper discusses the emerging model of "corporate university" (CU) for continuous learning in the corporate world. With specially tailored training, CUs aim at improving the productivity and skills of employees using the latest advances in information and telecommunication technology. Training in this model particularly is more responsive to corporate needs than other learning intervention methods and adds value to the company business goals by helping recruit and retain talent. Their special focus is on disseminating common culture and driving changes in the entire organization. The article presents, briefly, the main characteristics of corporate universities and three examples. The article suggests that the CU model is sustainable to suit continuous employee learning and skill development and highlights the new approach of "active learning" that is increasingly being adopted as the future tool for training and development.

Keywords: Continuing professional development; Information technology; Training; Workplace learning

Document Type: Research article

DOI: http://dx.doi.org/10.1108/00400910210419973

Publication date: 2002-03-01