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Perceptions of competence in public relations students' writing

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Competence in written communication has been described as a fundamental underpinning of contemporary undergraduate education by both educational advisors and agencies. This article focuses on students' perceptions of their own writing styles and skills. These opinions have been considered in the context of the desires and expectations of practitioners in public relations for high standards of grammar, variety in copywriting style and a high degree of accuracy in writing. Students' perceptions of the learning environment for this vocational academic discipline also suggest a receptiveness to the integration of alternative pedagogues in the form of information technology.

Keywords: Computer-based training; Employers; Public relations; Skills; Students; Written communications

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/EUM0000000005422

Publication date: March 1, 2001

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