Face-to-face or distance training: two different approaches to motivate SMEs to learn
In the past, too many government sponsored initiatives have presented valuable learning resources which have been wasted because the target small business audience have failed to utilise them. This paper explores the issue of offering learning materials to small- to medium-sized enterprises
in a manner which recognises their working environment, mode of operation and preferred learning methods, and after addressing these, outlines differing methods at present being tested in the UK and Ireland. The two methodologies are different in that one programme is aimed at distance learning
in primarily small businesses, whilst the other is aimed at face-to-face learning primarily in micro-enterprises. It is the contrast between the two which we hope will indicate those common elements in the two methodologies that can specify an ideal path for educating/training micro and small
enterprises ‐ the vast bulk of EU organisations.