Skip to main content

Supporting tomorrow's managers: the Coca-Cola and Schweppes in-house degree programme

Buy Article:

$54.08 plus tax (Refund Policy)

Abstract:

This article describes the support provided to FrontLine students involved in a unique scheme run by Coca-Cola and Schweppes, the University of Bradford and the National Extension College, Cambridge, where participants combine a job with a fully supported distance learning course leading to a degree in management. Focussing on the position of tutor mentor, this case study emphasises the vital nature of the role in supporting the learning of students on the programme. A model of effective mentor-student relationships developing and responding within a dynamic system is presented. Some evaluation of student feedback leads to consideration of such questions as: are tutor mentors effective? What type of student needs their tutor mentor most/least? How do the students perceive the role of the tutor/mentor? The paper concludes that the tutor mentor provides the "stability" factor within this particular degree programme.

Keywords: Case Studies; Distance Learning; Mentoring; Partnering

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/00400910010379998

Publication date: August 1, 2000

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more