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Supporting tomorrow's managers: the Coca-Cola and Schweppes in-house degree programme

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This article describes the support provided to FrontLine students involved in a unique scheme run by Coca-Cola and Schweppes, the University of Bradford and the National Extension College, Cambridge, where participants combine a job with a fully supported distance learning course leading to a degree in management. Focussing on the position of tutor mentor, this case study emphasises the vital nature of the role in supporting the learning of students on the programme. A model of effective mentor-student relationships developing and responding within a dynamic system is presented. Some evaluation of student feedback leads to consideration of such questions as: are tutor mentors effective? What type of student needs their tutor mentor most/least? How do the students perceive the role of the tutor/mentor? The paper concludes that the tutor mentor provides the "stability" factor within this particular degree programme.

Keywords: Case Studies; Distance Learning; Mentoring; Partnering

Document Type: Research Article


Publication date: August 1, 2000

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