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Teaching students to market a $5.3 million asset: themselves!

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This article provides a link between marketing theory and application in helping students utilize what is taught in the classroom to attain employment goals. Eight proposals drawn from basic marketing concepts taught in all principles of marketing courses are presented, along with practical ways to encourage students to begin early in seeing themselves as $5.3 million assets and marketing themselves accordingly.

Keywords: Competitiveness; Employment; Marketing strategy; Unemployment

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/00400919810247203

Publication date: December 1, 1998

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