Whitbread's links-with-education program

Describes the approach taken by Whitbread plc to education/industry links, including detail of the structure, strategy and activities undertaken. The main objectives of the partnership are to ensure a balanced program in terms of the benefits which are generated: equal benefits to Whitbread as to education and those in it. There are some key challenges for the movement as a whole, including proliferation of organizations, focus on quantity, and lack of focus on quality.