Whitbread's links-with-education program

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Describes the approach taken by Whitbread plc to education/industry links, including detail of the structure, strategy and activities undertaken. The main objectives of the partnership are to ensure a balanced program in terms of the benefits which are generated: equal benefits to Whitbread as to education and those in it. There are some key challenges for the movement as a whole, including proliferation of organizations, focus on quantity, and lack of focus on quality.

Keywords: Education; Funding; Industry; Training; Young people

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/EUM0000000004505

Publication date: June 1, 1998

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