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FrontLine workers who earn as they learn

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Abstract:

Coca-Cola & Schweppes Beverages has teamed up with the University of Bradford Management Centre and the National Extension College in a unique scheme which combines a job with a fully-supported distance-learning course leading to a degree in business and management studies. This article explores the so-called "FrontLine program", which offers people independence and the opportunity to earn a salary while studying for a degree.

Keywords: Distance learning; Employee development; Employees; Undergraduates

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/EUM0000000004499

Publication date: June 1, 1998

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