Skip to main content

Foundation for the future? Marketing in a management learning context

Buy Article:

$47.97 plus tax (Refund Policy)

The organization and management studies degree (OMS) was constituted at Edge Hill University College, Ormskirk, UK in October 1990. The degree is validated by the University of Lancaster. Briefly, the course explores organizational issues, needs and techniques through a variety of management models and multiple management disciplines and applications. Explores the theoretical underpinnings in the OMS approach and their application to the teaching and learning of marketing. Evaluates the contribution of the marketing programme within that process, and its relevance and effectiveness in imbuing students with the skills for adaptation and flexibility necessary to deal with the constant change and rapid evolution of work.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Data/Media
No Metrics

Keywords: Learning; Management Development; Marketing

Document Type: Research Article

Publication date: 1997-02-01

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more