Combining academic rigour and transferable skills: a business degree for the 1990s

Reports on the process by which the undergraduate business degree in Dublin City University Business School was redesigned. Gives a description of the background research which was undertaken as part of the revision process and describes the new programme, which is structured around four elements: core subjects, electives, specialisms and skills. The degree is designed to combine academic rigour with transferable skills and to encourage in students a spirit of enterprise.