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Combining academic rigour and transferable skills: a business degree for the 1990s

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Abstract:

Reports on the process by which the undergraduate business degree in Dublin City University Business School was redesigned. Gives a description of the background research which was undertaken as part of the revision process and describes the new programme, which is structured around four elements: core subjects, electives, specialisms and skills. The degree is designed to combine academic rigour with transferable skills and to encourage in students a spirit of enterprise.

Keywords: Business education; Flexibility; Information technology; Organizational restructuring; Skills; Specialization; Undergraduates; Work experience

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/00400919510079564

Publication date: February 1, 1995

mcb/004/1995/00000037/00000001/art00003
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