Combining academic rigour and transferable skills: a business degree for the 1990s

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Reports on the process by which the undergraduate business degree in Dublin City University Business School was redesigned. Gives a description of the background research which was undertaken as part of the revision process and describes the new programme, which is structured around four elements: core subjects, electives, specialisms and skills. The degree is designed to combine academic rigour with transferable skills and to encourage in students a spirit of enterprise.
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