THE ENTREPRENEUR AS A MARKETEER
Author: Kitchen, Philip
Source: Education + Training, Volume 30, Number 3, 1993 , pp. 5-5(1)
Publisher: Emerald Group Publishing Limited
Abstract:The importance of the marketing concept, no matter how small the business, is stressed by the author who includes among his duties as Senior Lecturer in Marketing the Directorship of the Small Business Unit.
Document Type: Research Article
Publication date: 1993-12-31