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THE ENTREPRENEUR AS A MARKETEER

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Abstract:

The importance of the marketing concept, no matter how small the business, is stressed by the author who includes among his duties as Senior Lecturer in Marketing the Directorship of the Small Business Unit.

Document Type: Research Article

DOI: http://dx.doi.org/10.1108/eb017407

Publication date: December 31, 1993

mcb/004/1993/00000030/00000003/art00002
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