Home >> Management Decision, Volume 47, Number 4
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Incorporating Journal of Management History

Publisher: Emerald Group Publishing Limited

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Volume 47, Number 4, 2009

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Corporate marketing: apocalypse, advent and epiphany
pp. 544-572(29)
Author: Balmer, John M.T.

Reflections on corporate reputations
pp. 573-589(17)
Author: Worcester, Sir Robert

Corporate brand reputation and brand crisis management
pp. 590-602(13)
Author: Greyser, Stephen A.

Rhetoric and reputation: some thoughts on corporate dissonance
pp. 603-615(13)
Author: Bernstein, David

Uncovering the corporate brand's core values
pp. 616-638(23)
Author: Urde, Mats

Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived
pp. 639-675(37)
Author: Balmer, John M.T.

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