Author: Piercey, Nicholas

Source: Dutch Crossing: Journal of Low Countries Studies, Volume 35, Number 1, March 2011 , pp. 89-104(16)

Publisher: Maney Publishing

Abstract:

Contemporary professional football in the Netherlands has a close relationship with business and finance. This relationship is often one that is concerning to supporters of clubs who feel that they are being treated more as consumers than loyal followers of their team. This paper will represent the historic situation in Dutch football between 1910 and 1920. Particular focus will be placed on the role of advertising in the media and the illustration it gives of businesses interaction with the cultural field of football at this time. This paper will also give an overview of how businesses and individuals in the business field sometimes interacted with clubs and wider football projects. The paper suggests that the idea of football supporters as consumers is perhaps not as new as is often thought.

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Keywords: BUSINESS; MEDIA; AMSTERDAM; ASSOCIATION FOOTBALL; SPONSORSHIP; FINANCE; ROTTERDAM

Document Type: Research Article

DOI: http://dx.doi.org/10.1179/155909011X12930363744223

Affiliations: University College London, UK

Publication date: 2011-03-01

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