Journal of Communication In Healthcare

ISSN 1753-8068, Online ISSN: 1753-8076

Publisher: Maney Publishing

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Volume 2, Number 1, February 2009

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Editorial

Editorial
pp. 5-6(2)
Authors: Beckett, Simon; Nacinovich, Mario

Papers

'Prostate Man', the ageing superhero: A unique approach to encouraging prostate health awareness among men over 50
pp. 7-19(13)
Authors: Lyzun, Kathryn; McMullen, Alison

Brand strategy for acute NHS trusts
pp. 20-33(14)
Author: Hudson, Richard

Understanding patients' perceptions of medical errors
pp. 34-46(13)
Authors: Mazor, Kathleen M.; Goff, Sarah L.; Dodd, Katherine; Alper, Eric J.

How storytelling and branding techniques can be used to create an effective fundraising communications programme
pp. 47-53(7)
Author: Clark, Christine

The OD999 initiative: Adopting a social marketing approach to reduce drug-related deaths
pp. 54-60(7)
Author: Billington, Charlotte

A communications campaign designed to improve hand hygiene compliance and reduce infection rates
pp. 61-77(17)
Authors: Barrow, Bobbi; Mehler, Philip; Price, Connie

Developing constructive and proactive conflict management strategies in healthcare
pp. 78-94(17)
Author: Shin, Jae-Hwa

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