Channelling Obama: YouTube, Flickr, and the Social Media President
Author: Losh, Elizabeth
Source: Comparative American Studies, Volume 10, Numbers 2-3, August 2012 , pp. 255-268(14)
Publisher: Maney Publishing
Abstract:His use of new communication technologies has associated Obama with youth, progress, volunteerism, and user-generated content. Unlike Republican online flops like ‘McCain Space’ and the Facebook application ‘Pork Invaders’, Obama seemed a master of social media and digital text. However, since taking office Obama’s use of YouTube and Flickr shows a more troubled relationship with the participatory culture he once championed. As this article explains, Obama’s abandonment of YouTube public diplomacy efforts and White House online town halls can be viewed as an effort to imitate pre-digital presidents like Kennedy and Reagan by resorting to traditional rhetorical strategies in times of conflict.
Document Type: Original Article
Affiliations: University of California at San Diego
Publication date: August 2012