Author: Zimmermann, R.

Source: British Ceramic Transactions, Volume 99, Number 3, March 2000 , pp. 137-138(2)

Publisher: Maney Publishing

Abstract:

The technical and engineering developments that have taken place in the whitewares sector over the past century have focused on improving quality and productivity. Now, however, demand is for more individualised products, customer rather than mass oriented production, a trend that will be accelerated by e-commerce. The life cycle of goods will continue to shorten, placing greater emphasis on product development, marketing, and distribution functions.

Document Type: Regular Paper

DOI: http://dx.doi.org/10.1179/096797800680857

Affiliations: A senior director of Villeroy and Boch AG, Postcode 1120, D-66688 Mettlach, Germany

Publication date: 2000-03-01

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