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Smile till it hurts

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Abstract:

The political psychology of the millennium generation is unique. Its youth and adolescence passed in a bubble of neoliberal ideology, but it popped as they entered the job market. This generation has been brought up in an atmosphere that has induced in them competitiveness, fear of failure, individualism and consumerism. Now they face joblessness and debt. For many the combination of pressure to succeed and lack of the opportunity to do so has led to mental illness. Aspiration to stand out and be a star has been encouraged by a range of children’s literature and entertainment, including Harry Potter and Barney and Friends.

Keywords: ASPIRATION; BARNEY AND FRIENDS; COMPETITION; CONSUMERISM; GENERATION Y; HARRY POTTER; INDIVIDUALISM; MENTAL ILLNESS; MILLENNIUM GENERATION

Document Type: Research Article

DOI: https://doi.org/10.3898/136266210792306961

Publication date: 2010-08-11

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