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Free Content Bus Priority Provision and Willingness to Pay Differentials Resulting from Modal Choice and Residential Location: Evidence from a Stated Choice Survey

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Disaggregated analysis of bus priority measures remains a largely unexplored research area in transport. This research investigates such a scheme in Dublin, Ireland using a random parameters logit (RPL) specification for a stated choice survey of 1,000 catchment area residents. Welfare estimates associated with changes in seven bus-related attributes are established. Results indicate that respondents are willing to pay large amounts for large improvements in journey times and for improved comfort attributes. However, there are divergences in estimates associated with respondent model choice and experience with the policy — suggesting internalisation of some bus service improvements for existing users.

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Document Type: Research Article

Publication date: 2009-05-01

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