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Simple Inference Heuristics versus Complex Decision Machines
Action as a Fast and Frugal Heuristic
Made to Measure: Ecological Rationality in Structured Environments
Bullock, S.; Todd, P.M.
How do Simple Rules `Fit to Reality' in a Complex World?
Simplicity and Robustness of Fast and Frugal Heuristics
Martignon, L.; Schmitt, M.
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