Marketing Letters

Choice Research: A Wealth of Perspectives
pp. 173-182(10)
Authors: Chakravarti, Dipankar; Sinha, Atanu; Kim, Jaewhan

Statistical Analysis of Choice Experiments and Surveys
pp. 183-196(14)
Authors: McFadden, Daniel; Bemmaor, Albert; Caro, Francis; Dominitz, Jeff; Jun, Byung-Hill; Lewbel, Arthur; Matzkin, Rosa; Molinari, Francesca; Schwarz, Norbert; Willis, Robert; Winter, Joachim

Adjusting Choice Models to Better Predict Market Behavior
pp. 197-208(12)
Authors: Allenby, Greg; Fennell, Geraldine; Huber, Joel; Eagle, Thomas; Gilbride, Tim; Horsky, Dan; Kim, Jaehwan; Lenk, Peter; Johnson, Rich; Ofek, Elie; Orme, Bryan; Otter, Thomas; Walker, Joan

Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry
pp. 209-224(16)
Authors: Dubé, Jean-Pierre; Sudhir, K.; Ching, Andrew; Crawford, Gregory; Draganska, Michaela; Fox, Jeremy; Hartmann, Wesley; Hitsch, Günter; Viard, V.; Villas-Boas, Miguel; Vilcassim, Naufel

Theory-Driven Choice Models
pp. 225-237(13)
Authors: Erdem, Tülin; Srinivasan, Kannan; Amaldoss, Wilfred; Bajari, Patrick; Che, Hai; Ho, Teck; Hutchinson, Wes; Katz, Michael; Keane, Michael; Meyer, Robert; Reiss, Peter

Models of Multi-Category Choice Behavior
pp. 239-254(16)
Authors: Seetharaman, P.; Chib, Siddhartha; Ainslie, Andrew; Boatwright, Peter; Chan, Tat; Gupta, Sachin; Mehta, Nitin; Rao, Vithala; Strijnev, Andrei

Recent Progress on Endogeneity in Choice Modeling
pp. 255-265(11)
Authors: Louviere, Jordan; Train, Kenneth; Ben-Akiva, Moshe; Bhat, Chandra; Brownstone, David; Cameron, Trudy; Carson, Richard; Deshazo, J.; Fiebig, Denzil; Greene, William; Hensher, David; Waldman, Donald

Spatial Models in Marketing
pp. 267-278(12)
Authors: Bradlow, Eric; Bronnenberg, Bart; Russell, Gary; Arora, Neeraj; Bell, David; Duvvuri, Sri; Hofstede, Frankel; Sismeiro, Catarina; Thomadsen, Raphael; Yang, Sha

Choice Models and Customer Relationship Management
pp. 279-291(13)
Authors: Kamakura, Wagner; Mela, Carl; Ansari, Asim; Bodapati, Anand; Fader, Pete; Iyengar, Raghuram; Naik, Prasad; Neslin, Scott; Sun, Baohong; Verhoef, Peter; Wedel, Michel; Wilcox, Ron

Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
pp. 293-308(16)
Authors: Manchanda, Puneet; Wittink, Dick; Ching, Andrew; Cleanthous, Paris; Ding, Min; Dong, Xiaojing; Leeflang, Peter; Misra, Sanjog; Mizik, Natalie; Narayanan, Sridhar; Steenburgh, Thomas; Wieringa, Jaap; Wosinska, Marta; Xie, Ying

Choice in Interactive Environments
pp. 309-320(12)
Authors: Steckel, Joel; Winer, Russell; Bucklin, Randolph; Dellaert, Benedict; Drèze, Xavier; Häubl, Gerald; Jap, Sandy; Little, John; Meyvis, Tom; Montgomery, Alan; Rangaswamy, Arvind

A New Look at Constructed Choice Processes
pp. 321-333(13)
Authors: Griffin, Dale; Liu, Wendy; Khan, Uzma

Choice Based on Goals
pp. 335-346(12)
Authors: Osselaer, Stijn; Ramanathan, Suresh; Campbell, Margaret; Cohen, Joel; Dale, Jeannette; Herr, Paul; Janiszewski, Chris; Kruglanski, Arie; Lee, Angela; Read, Stephen; Russo, J.; Tavassoli, Nader

The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?
pp. 347-360(14)
Authors: Soman, Dilip; Ainslie, George; Frederick, Shane; Li, Xiuping; Lynch, John; Moreau, Page; Mitchell, Andrew; Read, Daniel; Sawyer, Alan; Trope, Yaacov; Wertenbroch, Klaus; Zauberman, Gal

Incorporating Behavioral Anomalies in Strategic Models
pp. 361-373(13)
Authors: Narasimhan, Chakravarthi; He, Chuan; Anderson, Eric; Brenner, Lyle; Desai, Preyas; Kuksov, Dmitri; Messinger, Paul; Moorthy, Sridhar; Nunes, Joseph; Rottenstreich, Yuval; Staelin, Richard; Wu, George; Zhang, Z.

Decision Neuroscience
pp. 375-386(12)
Authors: Shiv, Baba; Bechara, Antoine; Levin, Irwin; Alba, Joseph; Bettman, James; Dube, Laurette; Isen, Alice; Mellers, Barbara; Smidts, Ale; Grant, Susan; Mcgraw, A.

Decision Strategy and Structure in Households: A “Groups” Perspective
pp. 387-399(13)
Authors: Adamowicz, Wiktor; Hanemann, Michel; Swait, Joffre; Johnson, Reed; Layton, David; Regenwetter, Michel; Reimer, Torsten; Sorkin, Robert

Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions
pp. 401-413(13)
Authors: Cheema, Amar; Leszczyc, Peter; Bagchi, Rajesh; Bagozzi, Richard; Cox, James; Dholakia, Utpal; Greenleaf, Eric; Pazgal, Amit; Rothkopf, Michael; Shen, Michael; Sunder, Shyam; Zeithammer, Robert

The Firm's Management of Social Interactions
pp. 415-428(14)
Authors: Godes, David; Mayzlin, Dina; Chen, Yubo; Das, Sanjiv; Dellarocas, Chrysanthos; Pfeiffer, Bruce; Libai, Barak; Sen, Subrata; Shi, Mengze; Verlegh, Peeter

Cognition, Persuasion and Decision Making in Older Consumers
pp. 429-441(13)
Authors: Yoon, Carolyn; Laurent, Gilles; Fung, Helene; Gonzalez, Richard; Gutchess, Angela; Hedden, Trey; Lambert-Pandraud, Raphaëlle; Mather, Mara; Park, Denise; Peters, Ellen; Skurnik, Ian

Psychology, Behavioral Economics, and Public Policy
pp. 443-454(12)
Authors: Amir, On; Ariely, Dan; Cooke, Alan; Dunning, David; Epley, Nicholas; Gneezy, Uri; Koszegi, Botond; Lichtenstein, Donald; Mazar, Nina; Mullainathan, Sendhil; Prelec, Drazen; Shafir, Eldar; Silva, Jose