Theory-Driven Choice Models

Authors: Erdem, Tülin; Srinivasan, Kannan; Amaldoss, Wilfred; Bajari, Patrick; Che, Hai; Ho, Teck; Hutchinson, Wes; Katz, Michael; Keane, Michael; Meyer, Robert; Reiss, Peter

Source: Marketing Letters, Volume 16, Numbers 3-4, December 2005 , pp. 225-237(13)

Publisher: Springer

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Abstract:

We explore issues in theory-driven choice modeling by focusing on partial-equilibrium models of dynamic structural demand with forward-looking decision-makers, full equilibrium models that integrate the supply side, integration of bounded rationality in dynamic structural models of choice and public policy implications of these models.

Keywords: dynamic choice; structural modeling and estimation; heuristics and biases

Document Type: Research article

DOI: http://dx.doi.org/10.1007/s11002-005-5887-z

Affiliations: 1: Email: erdem@haas.berkeley.edu

Publication date: 2005-12-01