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The Role of Ordinary Evaluations in the Market for Popular Culture: Do Consumers Have “Good Taste”?
Blissful Insularity: When Brands are Judged in Isolation from Competitors
Posavac, Steven; Kardes, Frank; Sanbonmatsu, David; Fitzsimons, Gavan
Optimal Duration of Magazine Promotions
Esteban-Bravo, Mercedes; Múgica, José; Vidal-Sanz, Jose
Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries
Dubois, Bernard; Czellar, Sandor; Laurent, Gilles
Do Certified Mail Third-Wave Follow-ups Really Boost Response Rates and Quality?
Schmidt, Jeffrey; Calantone, Roger; Griffin, Abbie; Montoya-Weiss, Mitzi
A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market
Wu, Chi-Cheng; Wang, Chih-Jen
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