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Growth-Cycle Decomposition Diffusion Model
Joo Y.J.; Jun D.B.
Missing Information, Inferences, and Evaluations
Is It Better to Have Loved and Lost Than Never to Have Loved at All? The Effect of Changes in Product Features over Time
Sen S.; Morwitz V.G.
An Empirical Comparison of Consumer-Based Measures of Brand Equity
Agarwal M.K.; Rao V.R.
Customer Satisfaction and Customer Behavior: The Differential Role of Brand and Category Expectations
Gupta K.; Stewart D.W.
Customer Satisfaction and Price Tolerance
Wearout Effects in Target Marketing
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