Marketing Letters

Growth-Cycle Decomposition Diffusion Model
pp. 207-214(8)
Authors: Joo Y.J.; Jun D.B.

Missing Information, Inferences, and Evaluations
pp. 215-224(10)
Author: Burke S.J.

Is It Better to Have Loved and Lost Than Never to Have Loved at All? The Effect of Changes in Product Features over Time
pp. 225-235(11)
Authors: Sen S.; Morwitz V.G.

An Empirical Comparison of Consumer-Based Measures of Brand Equity
pp. 237-247(11)
Authors: Agarwal M.K.; Rao V.R.

Customer Satisfaction and Customer Behavior: The Differential Role of Brand and Category Expectations
pp. 249-263(15)
Authors: Gupta K.; Stewart D.W.

Customer Satisfaction and Price Tolerance
pp. 265-274(10)
Author: Anderson E.W.

Wearout Effects in Target Marketing
pp. 275-287(13)
Author: Danaher P.J.