Marketing Letters

Perceiving Competitive Reactions: The Value of Accuracy (and Paranoia)
pp. 115-129(15)
Authors: Clark B.H.; Montgomery D.B.

A Spatial Interaction Model for Deriving Joint Space Maps of Bundle Compositions and Market Segments from Pick-Any/J Data: An Application to New Product Options
pp. 131-145(15)
Authors: Desarbo W.S.; Ramaswamy V.; Wedel M.; Bijmolt T.

Competency, Prior Performance, Opportunity Framing, and Competitive Response: Exploring Some Behavioral Decision Theory Perspectives
pp. 147-162(16)
Authors: Mullins J.W.; Walker Jr. O.C.

The Erosion of Repeat-Purchase Loyalty
pp. 163-171(9)
Authors: East R.; Hammond K.

The Impact of Corporate Behavior on Perceived Product Value
pp. 173-185(13)
Authors: Creyer E.H.; Ross Jr. W.T.

Effects of Product-Specific Word-of-Mouth Communication on Product Category Involvement
pp. 187-199(13)
Authors: Giese J.L.; Spangenberg E.R.; Crowley A.E.