Five ways to be green and profitable
Author: Stevels, A.
Source: The Journal of Sustainable Product Design, Volume 1, Number 2, 2001 , pp. 143-144(2)
Abstract:In this paper five ways to make money while staying green are described. These include a form of Eco-design (Design for environment) in which company, customer and societal benefits are taken into account, a new way of dealing with suppliers, green marketing and sales focussing on add-on benefits, increasing product quality through green and paradigm shifts in creative thinking both for improved and alternative products. These concepts can be applied separately but when combined there are substantial ramifications of the results.
Document Type: Regular Paper
Affiliations: Design for Sustainability Research Group, Faculty OCP, Delft University of Technology, Delft, The Netherlands
Publication date: 2001