The Dynamics of Product Differentiation in the British Record Industry
Author: Burke, A.E.
Source: Journal of Cultural Economics, Volume 20, Number 2, 1996 , pp. 145-164(20)
Abstract:The paper conducts a statistical analysis of the dynamics of the sale of new music (product differentiation innovation) in the record industry. In pursuing this goal the paper generates new data and analyses a previously unutilized data set. The paper finds that there is a strong correlation between new music innovation in the audio singles and albums market. This is found to be mainly concurrent in the same quarter and to have a reasonably short product life. The paper discovers that these features also characterise the dynamics of record company performance. The research indicates that record companies are willing to sell singles at a loss due to advertising rather than learning externalities. At the industry level, the paper finds that new music innovation does not effect market size significantly and mainly causes 'business stealing' effects between record companies, with exceptional cases of multiplier effects.
Document Type: Regular Paper
Affiliations: Department of Economics and the Centre for Research into Industry Enterprise, Finance and the Firm (CRIEFF), University of St Andrews, U.K.
Publication date: January 1, 1996