Pub Tokens: Material Culture and Regional Marketing Patterns in Victorian England and Wales

Author: Courtney Y.

Source: International Journal of Historical Archaeology, Volume 4, Number 2, June 2000 , pp. 159-190(32)

Publisher: Springer

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Abstract:

This paper, based on research carried out for the author's Ph.D. thesis (1996), explores the uneven national distribution of tokens used in public houses in England and Wales c.1830–c.1920. It argues that after an initial, geographically restricted, consumer-led phase, pub tokens became a primarily supply-led phenomenon, with die-sinkers (especially those based in Birmingham) actively creating a niche for their products. The spatial patterning of pub tokens reflects their customized nature and dependence on traditional regional marketing networks.

Keywords: tokens; pubs; nineteenth-century England and Wales; marketing

Language: English

Document Type: Regular paper

Affiliations: 1: Leicester City Museums, New Walk, Leicester LE1 7EA, United Kingdom

Publication date: 2000-06-01

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