International Journal of Nonprofit and Voluntary Sector Marketing

Editorial
pp. 288-290(3)
Author: Gary Warnaby

New product development practices of urban regeneration units: A comparative international study
pp. 291-308(18)
Authors: Roger Bennett; Sharmila Savani

Town centre management schemes in the UK: Marketing and performance indicators
pp. 309-319(11)
Authors: Sophie Hogg; Dominic Medway; Gary Warnaby

Can relationship marketing enhance strategic thinking in the public sector? A study of the perceived relationship between subsidised theatres and their government funders/regulators
pp. 320-334(15)
Authors: Tony Conway; Jeryl Whitelock

Direct and database marketing and customer relationship management in recruiting students for higher education
pp. 335-345(11)
Authors: Alan Tapp; Keith Hicks; Merlin Stone

Understanding the postgraduate education market for UK-based students: A review and empirical study
pp. 346-360(15)
Authors: Bill Donaldson; Carolyn McNicholas

Exploring the value of party political advertising for youth electoral engagement: An analysis of the 2001 British General Election advertising campaigns
pp. 361-379(19)
Authors: Janine Dermody; Richard Scullion