International Journal of Nonprofit and Voluntary Sector Marketing

Editorial Who receives the most help? The most needy or those with the best marketers?
pp. 302-404(103)
Author: Michael J. Polonsky

The regulation of fundraising: In search of the 'public good' or an intractable problem of vested interest?
pp. 307-314(8)
Author: Stephen Lee

Taking the quantum leap: Nonprofits are now in business. An Australian perspective
pp. 317-327(11)
Author: Jacinta Goerke

Using third-party services to reduce the development cost and improve the effectiveness of charity websites
pp. 328-336(9)
Authors: Philip Hooper; Simon Stobart

Retailing in the nonprofit sector: An exploratory analysis of church-connected retailing ventures
pp. 337-348(12)
Authors: John B. Ford; Sandra Mottner

Applying sales promotion competitions to nonprofit contexts
pp. 349-362(14)
Author: Sue Peattie

Finding the funds in fun runs: Exploring physical activity events as fundraising tools in the nonprofit sector
pp. 363-377(15)
Authors: Joan Wharf Higgins; Lara Lauzon

Examining company experiences of a UK cause-related marketing campaign
pp. 378-389(12)
Authors: Sylvie Docherty; Sally Hibbert

Book review
pp. 390-390(1)