Skip to main content

Packaging postponement: a global packaging strategy

The full text article is not available for purchase.

The publisher only permits individual articles to be downloaded by subscribers.

Postponement applications have been growing in recent years as international firms increasingly develop global products that are customized for local markets. The purpose of this article is to provide an understanding of the logistical principles of postponement and speculation. It explores the factors that favour packaging postponement: (a) modular products that can be customized for local markets; (b) products that gain volume, weight or value from packing; (c) unpredictable demand; (d) a large number of market-based variations for a single formulation; and (e) situations where economies of scale in packaging and logistics can be optimized. Examples are presented. Copyright © 2000 John Wiley & Sons, Ltd.
No References
No Citations
No Supplementary Data
No Data/Media
No Metrics

Keywords: international distribution; mass customization; packaging; postponement

Document Type: Research Article

Affiliations: 1: * 2: Hewlett Packard, Boise, Idaho, USA

Publication date: 2000-05-01

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more