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The application of multidimensional analysis to assessment of the quality of food products and their packaging

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The aim of this work was to analyse the effect of quality features of both products and their packaging on customer preferences. The experimental materials were different kinds of fruit juices offered by various producers. Subsequently, physico-chemical and sensory properties of the fruit juices were determined. Packaging quality was ascertained by testing its physical and mechanical features and visual evaluation of its general appearance. The results obtained in these researches were analysed by multidimensional methods (factor analysis, discriminant function analysis). These results indicate that product analysis has to comprise assessment of both food quality and attractiveness of its packaging. Sensory properties of a product and quality of its packaging are of fundamental importance, so foodstuff manufacturers should seriously consider customers' preferences in this regard. This study demonstrated the potential of multidimensional analysis (MDA) for extracting the most significant components among quality features of a product and its packaging, as well as the interrelations between them. Copyright © 2000 John Wiley & Sons, Ltd.

Keywords: appearance of packaging; customer preferences; fruit juices; multidimensional analysis

Document Type: Research Article

Affiliations: Packaging Department, Faculty of Commodity Science, Kraków University of Economics, ul. Sienkiewicza 4, PL, 30-033 Kraków, Poland

Publication date: 2000-03-01

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