Social networks and non-market strategy

Authors: John F. Mahon; Pursey P.M.A.R. Heugens; Kai Lamertz

Source: Journal of Public Affairs, Volume 4, Number 2, May 2004 , pp. 170-189(20)

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Abstract:

To date, the field of non-market strategy has little to offer in the way of an integrated perspective on the simultaneous management of strategic issues and corporate stakeholders. This paper employs social network analysis to make a number of theoretically grounded conjectures about the delicate relationships between stakeholder behaviour and issue evolution. It is found that social network analysis has the potential to enrich and integrate theoretical perspectives in the field of non-market strategy, offering solutions to a set of previously unresolved puzzles.

Keywords: social networks; non-market strategy; issues management; stakeholder management; public affairs

Document Type: Miscellaneous

Publication date: 2004-05-01

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