Re-looping the learning: Shell's use of case studies to contribute to the company's effectiveness in external affairs practice

Authors: Jon White; Tim Westman

Source: Journal of Public Affairs, Volume 3, Number 3, August 2003 , pp. 279-287(9)

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Abstract:

Case studies are used in management teaching and executive development. They also have an important use as an aid to practice, to help practitioners learn lessons from the experience of others. For a multinational company such as Shell, case studies from the company's worldwide experience have been developed and made available to members of the company's external affairs community, so that — for example — an external affairs practitioner in the Asia-Pacific region can learn from the experiences of practitioners in the Latin-American region. A short description of one of the cases held in the Shell database of case studies is given. The paper concludes by suggesting how case studies should be used to improve practice, and considering some of the obstacles to the development and use of practice-relevant case studies.

Keywords: social investment; corporate social responsibility; case studies; practice development

Document Type: Miscellaneous

Publication date: 2003-08-01

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