Public relations for public affairs

Authors: Weissmann, K.; Scheucher, C.

Source: Journal of Public Affairs, Volume 1, Number 1, 1 January 2001 , pp. 93-95(3)

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Abstract:

The term `public affairs' has now become a much-discussed topic in continental Europe's political and economic circles, including Germany and Austria. The problem is that few people really understand just what the term means. Many people have the impression that `public affairs' is another way of describing lobbying. Others perceive it as classic public relations. In Europe many decision makers of the business world lack the specific knowledge of policy making; however, until now just a few such executives have taken advantage of the real opportunities opened up by using the services of professional public affairs consulting. Communications companies in Europe are now offering public affairs consulting as part of their services, with increasing success. The first task to make public affairs better known in Europe therefore must be public relations for public affairs.

Keywords: public affairs; public relations; reputation management; communication management; european affairs; political marketing

Document Type: Regular paper

Publication date: 2001-01-01

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