Book Review

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By this: publisher
In this Subject: Business

Source: Journal of Consumer Behaviour, Volume 4, Number 2, December 2004 , pp. 152-153(2)

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Abstract:

‘Conquering Consumerspace: Marketing Strategies for a Branded World’ by Michael R. Solomon reviewed by VALTER VIEIRA.

Document Type: Miscellaneous

Publication date: 2004-12-01

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