Journal of Consumer Behaviour

Editorial
pp. 83-84(2)
Author: Martin Evans

Consumer knowledge and use of country-of-origin information at the point of purchase
pp. 85-96(12)
Author: John P. Liefeld

Creating cluster-specific purchase profiles from point-of-sale scanner data and geodemographic clusters: Improving category management at a major US grocery chain
pp. 97-117(21)
Authors: Peter Duchessi; Charles M. Schaninger; Thomas Nowak

Influences on the perceived risk of purchasing online
pp. 118-131(14)
Authors: Guilherme Pires; John Stanton; Andrew Eckford

Wrestling with American values: An exploratory investigation of World Wrestling Entertainment^TM as a product-based subculture
pp. 132-143(12)
Authors: Dawn R. Deeter-Schmelz; Jane Z. Sojka

Small wonders of the Indian market
pp. 145-151(7)
Authors: Jayashree Dubey; Rajni P. Patel

Book Review
pp. 152-153(2)