John Wiley & Sons, Ltd. logo

As of January 2010, this journal will no longer be available on IngentaConnect, please visit Wiley InterScience to arrange continued access to this content

Publisher: John Wiley & Sons, Ltd.

Volume 4, Number 2, December 2004
Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content

< previous issue | all issues

Editorial
pp. 83-84(2)
Author: Martin Evans

Consumer knowledge and use of country-of-origin information at the point of purchase
pp. 85-96(12)
Author: John P. Liefeld

Creating cluster-specific purchase profiles from point-of-sale scanner data and geodemographic clusters: Improving category management at a major US grocery chain
pp. 97-117(21)
Authors: Peter Duchessi; Charles M. Schaninger; Thomas Nowak

Influences on the perceived risk of purchasing online
pp. 118-131(14)
Authors: Guilherme Pires; John Stanton; Andrew Eckford

Wrestling with American values: An exploratory investigation of World Wrestling EntertainmentTM as a product-based subculture
pp. 132-143(12)
Authors: Dawn R. Deeter-Schmelz; Jane Z. Sojka

Small wonders of the Indian market
pp. 145-151(7)
Authors: Jayashree Dubey; Rajni P. Patel

Book Review
pp. 152-153(2)

< previous issue | all issues

Key:
Free Content - Free Content
New Content - New Content
Subscribed Content - Subscribed Content
Free Trial Content - Free Trial Content
Share this item with others: These icons link to social bookmarking sites where readers can share and discover new web pages.
Page Help Click here for Page Help
Shopping cart
Tools
Sign in






Need to register?
Sign up here
Text size: A | A | A | A