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Publisher: John Wiley & Sons, Ltd.

Volume 4, Number 1, October 2004
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Editorial
pp. 7-8(2)
Author: Martin Evans

Dimensions of brand purchasing behaviour: Consumers in the 18–24 age group
pp. 9-24(16)
Author: Lisa M. Wood

Exploring consumer status and conspicuous consumption
pp. 25-39(15)
Authors: Aron O'Cass; Hmily McEwen

Effect of brand name on consumers' risk perceptions of online shopping
pp. 40-50(11)
Authors: Wen-yeh Huang; Holly Schrank; Alan J. Dubinsky

Segmenting global markets by generational cohorts: Determining motivations by age
pp. 51-63(13)
Authors: Charles D. Schewe; Geoffrey Meredith

Building the buzz in the hive mind
pp. 64-72(9)
Author: Greg Metz Thomas Jr

Book review
pp. 73-74(2)

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