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Publisher: John Wiley & Sons, Ltd.

Volume 3, Number 4, June 2004
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Editorial: Emotional rescue
pp. 302-303(2)
Author: Martin Evans

Context effects in marketing practice: The case of mood
pp. 304-314(11)
Authors: Georgios A. Bakamitsos; George J. Siomkos

‘Crossing culture’: A multi-method enquiry into consumer behaviour and the experience of cultural transition
pp. 315-330(16)
Authors: Andrea Davies; James A. Fitchett

Gender differences in German consumer decision-making styles
pp. 331-346(16)
Authors: Vincent-Wayne Mitchell; Gianfranco Walsh

Peer pressure and poverty: Exploring fashion brands and consumption symbolism among children of the ‘British poor’
pp. 347-359(13)
Authors: Richard Elliott; Clare Leonard

Food-related risk-reduction strategies: Purchasing and consumption processes
pp. 360-374(15)
Authors: Olivier Brunel; Paul-Emmanuel Pichon

The consequences of unmet needs: The evolving role of motivation in consumer research
pp. 375-387(13)
Author: Jeremy Pincus

Exploring the emotional territory for brands
pp. 388-403(16)
Author: Richard Woods

Book reviews
pp. 404-406(3)

Acknowledgment of referees
pp. 407-407(1)

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