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Publisher: John Wiley & Sons, Ltd.

Volume 3, Number 3, March 2004
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Editorial: Motivating high voltage teenagers
pp. 207-208(2)
Author: Martin Evans

Satisfaction, loyalty and word of mouth within the customer base of a utility provider: Differences between stayers, switchers and referral switchers
pp. 211-220(10)
Authors: Florian Wangenheim; Tomas Bayon

The effect of product type on value linkages in the means-end chain: Implications for theory and method
pp. 221-234(14)
Authors: Gillian Sullivan Mort; Trista Rose

Preference-based segmentation: A study of meal preferences among Norwegian teenagers
pp. 235-250(16)
Authors: Pirjo Honkanen; Svein Ottar Olsen; Oystein Myrland

Symbolic consumption in teenagers' clothing choices
pp. 251-262(12)
Authors: Maria Piacentini; Greig Mailer

Greenpeace campaign case study — StopEsso
pp. 265-271(7)
Author: Rob Gueterbock

Consumer behaviour in restructured electricity markets
pp. 272-283(12)
Authors: Ian H. Rowlands; Paul Parker; Daniel Scott

Simultaneous media usage: A critical consumer orientation to media planning
pp. 285-292(8)
Authors: Joseph J. Pilotta; Don E. Schultz; Gary Drenik; Philip Rist

Book review
pp. 293-294(2)

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