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Publisher: John Wiley & Sons, Ltd.

Volume 3, Number 1, September 2003
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Editorial
pp. 6-7(2)
Author: Martin Evans

ACADEMIC PAPERS: The qualitative impact of broadcast media advertisement on the perception of medicines in Nigeria
pp. 8-19(12)
Authors: Wilson O. Erhun; Mercy O. Erhun

Information search patterns for gift purchases: A cross-national examination of gender differences
pp. 20-47(28)
Authors: Mark Cleveland; Barry J. Babin; Michel Laroche; Philippa Ward; Jasmin Bergeron

Early evangelist or reluctant Rudolph? Attitudes towards the Christmas commercial campaign
pp. 48-62(15)
Authors: Calin Gurau; Julie Tinson

The role of social power relations in gift giving on Valentine's Day
pp. 63-73(11)
Authors: Robert Rugimbana; Brett Donahay; Christopher Neal; Michael Jay Polonsky

PRACTICE PAPERS: Targeting a niche market of pet owners: Consumer evaluation of a mobile veterinarian's service concept
pp. 74-84(11)
Author: Gary L. Geissler

The importance of impulse purchasing behaviour in the international airport environment
pp. 85-98(14)
Authors: Gerry Crawford; T. C. Melewar

Book review
pp. 99-100(2)

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