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Publisher: John Wiley & Sons, Ltd.

Volume 2, Number 4, June 2003
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Editorial: Ethics, Internationalism and Technology
pp. 318-319(2)
Author: Martin Evans

ACADEMIC PAPERS: On the robustness and the direction of the effect of cause-related marketing
pp. 320-332(13)
Authors: Eldad Yechiam; Greg Barron; Ido Erev; Miriam Erez

A cross-cultural assessment of attitudes regarding perceived breaches of ethical conduct by both parties in the business-consumer dyad
pp. 333-353(21)
Authors: Jim Fisher; Gordon Woodbine; Sam Fullerton

Are cultural differences overrated? Examining the influence of national culture on international buyer-seller relationships
pp. 354-368(15)
Authors: Andrew D. Pressey; Habte G. Selassie

Web metrics: Measuring patterns in online shopping
pp. 369-381(13)
Author: Helene F. Jaillet

PRACTICE PAPERS: Self-service – A contradiction in terms or customer-led choice?
pp. 382-392(11)
Authors: Melanie Howard; Caroline Worboys

Use it or lose it: Purchase acceleration effects of time-limited promotions
pp. 393-403(11)
Authors: Praveen Aggarwal; Rajiv Vaidyanathan

Book review
pp. 404-406(3)

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