Publisher: John Wiley & Sons, Ltd.
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ACADEMIC PAPERS: Public self-consciousness disposition effect on reactions to waiting in line
Marquis, Marie; Filiatrault, Pierre
Effects of subcultural differences on country and product evaluations
Laroche, Michel; Papadopoulos, Nicolas; Heslop, Louise; Bergeron, Jasmin
Attitudinal and consumption differences among traditional and nontraditional ‘childless’ couple households
Lee, Dong Hwan; Schaninger, Charles M.
Is ‘culture’ a justifiable variable for market segmentation? A cross-cultural example
Lindridge, Andrew; Dibb, Sally
PRACTICE PAPERS: Personal financial services in a digital age
Teens on the Internet — Commercial application of a deconstructive analysis of ‘teen zine’ features
Moskowitz, Howard; Itty, Barbara; Ewald, Jeffrey