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Publisher: John Wiley & Sons, Ltd.

Volume 2, Number 3, March 2003
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Editorial
pp. 210-211(2)
Author: Martin Evans

Effects of subcultural differences on country and product evaluations
pp. 232-247(16)
Authors: Michel Laroche; Nicolas Papadopoulos; Louise Heslop; Jasmin Bergeron

PRACTICE PAPERS: Personal financial services in a digital age
pp. 287-295(9)
Author: Marilyn Radford

Teens on the Internet — Commercial application of a deconstructive analysis of ‘teen zine’ features
pp. 296-310(15)
Authors: Howard Moskowitz; Barbara Itty; Jeffrey Ewald

Book review
pp. 311-312(2)

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