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Publisher: John Wiley & Sons, Ltd.

Volume 1, Number 3, 1 February 2002
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Editorial
pp. 213-215(3)
Author: M. Evans

Does service failure influence customer loyalty?
pp. 217-227(11)
Authors: F. Buttle; J. Burton

Researching consumers in virtual worlds: A cyberspace odyssey
pp. 228-237(10)
Authors: M. Catterall; P. Maclaran

Children and television advertising: When do they understand persuasive intent?
pp. 238-245(8)
Authors: C. Oates; M. Blades; B. Gunter

What are television advertisements really trying to tell us? A postmodern perspective
pp. 246-255(10)
Authors: S. Proctor; I. Papasolomou-Doukakis; T. Proctor

Towards a theory of shopping: A holistic framework
pp. 256-266(11)
Authors: H. Woodruffe-Burton; S. Eccles; R. Elliott

A study of emotion and reason in products and services
pp. 267-279(13)
Author: A. Chaudhuri

The darkroom of the mind — What does neuropsychology now tell us about brands?
pp. 280-292(13)
Author: W. Gordon

Tomorrow's consumer — The shifting balance of power
pp. 293-301(9)
Authors: M. Moynagh; R. Worsley

Book review
pp. 302-303(2)

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