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Publisher: John Wiley & Sons, Ltd.

Volume 1, Number 1, 1 June 2001
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Editorial
pp. 5-8(4)

Deconstructing consumer behaviour: Theory and practice
pp. 9-21(13)
Author: D. Marsden

Learning to love the older consumer
pp. 22-34(13)
Authors: I. Szmigin; M. Carrigan

Critical factors in consumer supermarket shopping behaviour: A neural network approach
pp. 35-49(15)
Authors: F.M. Davies; M.M.H. Goode; L.A. Moutinho; E. Ogbonna

On the conceptual link between mass customisation and experiential consumption: An explosion of subjectivity
pp. 50-66(17)
Authors: M. Addis; M.B. Holbrook

Tribal aspects of postmodern consumption research: The case of French in-line roller skaters
pp. 67-76(10)
Authors: B. Cova; V. Cova

Uncovering the links between brand choice and personal values among young British and Spanish girls
pp. 77-93(17)
Authors: A. Dibley; S. Baker

21st-century consumer society
pp. 94-101(8)
Authors: M. Howard; J. Mason

Book review
pp. 102-102(1)

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