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Publisher: John Benjamins Publishing Company

Volume 15, Number 2, 2005

Asian business discourse(s): An introduction
pp. 207-228(22)
Author: Bargiela-Chiappini, Francesca

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The role of language and culture in marketing communication: A study of Chinese brand names
pp. 257-285(29)
Authors: Huang, Yue Yuan; Chan, Allan K.K.

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Marwari business discourse: An analysis
pp. 287-312(26)
Authors: Dhanania, Kusum; Gopakumaran, Sandhya

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