Using eye tracking technology to examine the effectiveness of design elements on news websites

Authors: Chu, Sauman; Paul, Nora; Ruel, Laura

Source: Information Design Journal, Volume 17, Number 1, 2009 , pp. 31-43(13)

Publisher: John Benjamins Publishing Company

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Abstract:

Online environments allow for a richer expression for certain design elements. The goal of this collaborative research project is to identify, design, and examine various online news features in order to determine the impact of different digital design combinations on news audiences. Eye tracking was the primary method we used to examine three main areas: navigation for slide shows, effectiveness of breaking news formats, and design options for supplemental links. The project used an applied research approach by taking academically rigorous research and using that to inform and guide industry practice.

Keywords: EYE TRACKING; NEWS WEBSITE; WEBSITE DESIGN; GRAPHIC DESIGN

Document Type: Research article

DOI: http://dx.doi.org/10.1075/idj.17.1.04chu

Publication date: 2009-01-01